On a Less Self Indulgent Note...
Wow... it's just like Rebecca Blood said about the whole communication between blogs thing and the power of the internet etc etc etc...
I'd elaborate but my head is enjoying the view from up here! haha :P
Design Theory - Critical Arguments - Politics - Design Philosophy - Cameron Tonkinwise's Left Wing Propaganda - Justin Lim - is so hot
Wow... it's just like Rebecca Blood said about the whole communication between blogs thing and the power of the internet etc etc etc...
Let me just begin by saying how flattered I am that people actually read my stuff!
SPECTORBRAIN.COM - Should food be in food advertising?
Spectorbrain is yet another example of how a blog can effectively contribute to the world of design, through criticism. Set up and maintained by Jason Spector, the site uses a variety of techniques the least of which is not humour in its criticism of elements in the design world.
In Should food be in food advertising? Posted May 17th, 2006, Spector questions, advertisers’ and designers’ incorporation of food into food advertising. More specifically addressed, is the issue of food in food advertising on billboards and other forms of print media. In four short and succinct points, Spector is able to convince the reader that advertising food does not necessarily indicate that depictions of food need to be present. Not only this, he goes onto offer a possible solution for the dilemma he has highlighted.
Spector displays elements of King and Kitcheners Quasi Reflective stage in that he acknowledges that his point of view will have varying impacts on people depending on their context. Indeed he provides insurance for this in “Issue 1” by prefacing his comment with “Unless you know what you’re doing...”. This indicates that Spector acknowledges there are designers out there may have the expertise or skill to perform this task but as he continues to elaborate, it indicates that he believes there is still a vast number of designers who should should heed his advice.
One of, if not THE defining element of blogging is its ability to engage and encourage interaction. It breaks down barriers, be they geographic or demographic, even socio-political barriers such as racism and cultural divides are no match for the power of blogging and more specifically the power of the internet. One of the keys to this interaction is blogging’s allowance for public comments on posts. Through this medium, readers from all over the world can sing the praises of an article or themselves criticise the critic’s stand point. More exciting is the ability for users to suggest further reading or articles which the even critic themselves can use in future criticisms. Even if commenting is not enabled on a particular blogs, readers and fellow bloggers are able to comment and interact with the original blog via their own blogs. Indeed as Rebecca Blood says in her text Weblogs: a history and perspective, what she finds most intriguing about blogs is the way “Full-blown conversations were carried on between three or five blogs, each referencing the other in their agreement or rebuttal of the other's positions.”
Spector’s Should food be in food advertising? Made allowance for “comments” from the public and as a result clearly demonstrates how blogging can have a positive effect on design criticism. The post denotes that food should be omitted from food advertising as it offers far more detrimental effects than beneficial. After reading Spector’s posting phd posted the following comment:
“I tend to agree with you … but there’s just something about that McDonald’s Big Mac on a billboard that has always appealed to me!”
This comment stipulated that though Spector's post was correct, there are exceptions to his rule. Spector’s response was swift for roughly 90 minutes later the following comment was posted in reply.
“phd,
You make a great point. I think the one exception to my argument is the established brands. Regardless how the Big Mac looks in an ad, it brings back fond memories of gorging on a double-stacked burger and singing the old Big Mac theme song.
Thank you for the comment.”
This exchange between two people who seemingly bare no link other than Spectorbrain.com were able to interact in a manner which was able to alter Spector’s point of view. This demonstrates the amazing power of blogging in spreading influence and criticism to a seemingly endless audience.
The manner in which Spector writes, is highly personal and emotive especially in painting the background story of what influenced his tackling of this issue/s. The statement
“I discovered the true majesty of the American countryside, billboards.”
Depicts a grand scene before ending in a humorous link to the task at hand. This bides strongly with William Attoe’s opinion that “criticism is first and foremost about the critic, not about the object criticized”. The use of humour clearly suggests that Spector tries not to take himself or his criticisms too seriously. He sees value in entertaining the reader while at the same time conveying his position -a method which would impress Rick Poynor.
In his text The Time for Being Against, he attempts to present to the world the idea that design criticism needs to be nurtured as a viable and important form of criticism. To do so he suggests that design writing in general should not limit its audience but should try and be relevant to all. Incorporating a personal tone into his writing, allows Spector to communicate or converse with the reader on a more intimate level. This allows any reader regardless of their design background of lack thereof to relate or rebut what Spector is posing. As mentioned earlier, rebuttal is made possible and at times encouraged with the ability to comment on posts.
Not only does Spector’s article, Should food be in food advertising? pose a convincing argument in favour of the omission of food from advertising, but it also fulfils Poynor’s idea of effective design writing and provides an insight into who Spector is, as Attoe suggests criticism should do. Perhaps the Quasi Reflective nature of the text is a drawback when it comes to assessing the articles validity as a strong piece of criticism but I counter this ideal by asking whether the article achieved its point of convincing you to refrain from using food in advertising. If so, does this not constitute the article’s success? Regardless of your response to this, it is for these reasons that I found this blog post an enjoyable and thought provoking piece of design criticism.
Designboom - CUT 'N' PASTE

What is the point of this part of the task? Are the tutors to lazy to mark so they thought it would be interesting to see how we marked ourselves? Perhaps Cameron is performing an experiment on us all.... I WILL NOT BE A LAB RAT! ..... right....
I stand outside the self proclaimed “best design store in Australia” not knowing exactly what to expect but not without expectation. Being located in one of North Sydney’s premiere suburbs does not leave much to the imagination in terms of who I may or may not meet there. A tall man in a suit brushes past me without so much as a glance and reaches into his pocket to alleviate it of his all-in-one MP3/PDA/Mobole phone.
I return my gaze to the store with undeterred conviction, ready to walk in but still nervous about whether my t-shirt and jeans combination will make me stand out among the tall and eloquent suits.
My first step in, and my eyes meet with an employee’s who strains a smile and somehow manages to ask me how I am without seeming to care at all.
I am comfortable now. This store is no more intimidating than the average retail store anywhere else. Sure they seem to stock what is the upper echelon of designed goods, the contemporary, the innovative, the unfamiliar. And sure many of their customers seem to have superiority complex as they browse, but when it comes down to it, Australia’s society seems to determine that if you own a store, your aim is to make money. I potentially hold money and this employee is going to suck-up to me in an effort to get it.
“Fine thanks” I reply and continue my journey down the path of design.
Strangely though it is not the store, nor the people who I find intimidating, but rather the goods the store sells, for I am a student of Industrial Design and seeing what the so called avant gard of the industry are producing is surely a task that any student would find both inspiring and intimidating. I can only describe the feeling as a general sense of awe that engulfs me as I touch and interact with the product lined shelves, inspired by what I could achieve, intimidated by what may be expected.
Upon my exit, head spinning with the likes of Newson, Allessi and Copenhagen, I come across something that I must confess to me seemed like a toy definitely not marketed toward children. Positioned liberally on what the retail-gurus would call the “impulse unit”, a long symmetrical object lies stationery. Could it be that the society has progressed to the point where shops can advertise and sell in plain sight, instruments of this phallic nature? Or is my mind as some would suggest, one-tracked and typical of the male species?
I stare a while longer, What are you? Are my initial assumptions correct? I reach down into the void and grasp the object tightly, pulling it closer for inspection. The surface is soft and rubbery like the soles of my shoe, textured differently though like goosebumps on a cold day. My relief is telling as my assumption is quashed, for an object of this texture would surely not be aimed at gratification of that sort.
So what are you, strange and peculiar object? What purpose do you serve? What can you do?
The object stares at me blankly, offering not response other than a thin groove which runs around its entire form. A metal pin positioned centrally along its body also returns my gaze. Could it be that these elements which constitute this object’s design are indicating that there are other forms that this product could take?
“Yes!” the metal pin continues its unwavering stare, “twist me!”
I hear the designer speaking with me through his design, the positioning of the pin, its deliberate exposure, the thin groove along the form, It is as if the instructions are embodied in the product!
I comply with the command and as I do so the object opens up and silently clicks into an “X” or cross formation. The object exhales and rests as it achieves the symmetry it craved once in motion.
But I am still puzzled. The mild satisfaction of realising how to operate the product is tainted by my inability to answer the question of its purpose. “What the hell are you?” I ask again frustrated as I begin to test the limits of the objects function. But alas no amount of rotation is satisfying my thirst for the designer’s knowledge. Surely after telling me to twist, the designer has left something else for me to realise this products intentions!
It sits there in the palms of my hands, silent as ever.
Perhaps it’s a weapon? A contemporary ninja star? A contemporary religious ornament? An anti-vampire device? A reusable marking for where the treasure may be buried?
Still nothing.
You disappoint me design. You held such promise. At least in you original state I had an idea of what you could have been!
My interest wains and as I go to replace the object to its rightful position my eyes are drawn to a card which I had previously not seen.
Propeller Trivet $29.95
Jakob Wagner
Menu
Ah… you’re are propeller trivet… WHAT THE HELL IS A PROPELLER TRIVET? My renewed interest quickly turns to rage as what I thought would hold the key, only raises more questions.
Ready to commit the criminal act of property destruction, my patience is up and this so called Propeller Trivet has seen the last of me! I firmly return the product to its place, ready to make good my afore mentioned intentions when my eyes are further led to a box of packaged “Propeller Trivets”. Atop which is a picture of the mystery object with a pot sitting atop the cross formation.
My eyes widen and the sweat I worked up dissipates as the cold truth of realisation raises my skin till it feels like the product which I had just enraged me.
Shame Mr Wagner! With all your knowledge, with all your expertise and professionalism could you not have spared a moment to think of poor me? And I mean literally poor me for there is no way that I would give my hard earned $29.95 for what serves the same function as my $2.95 set of three cork coasters at home!
And yet with this regained sense of composure I once again return attention to the Propeller Trivet. Perhaps it’s not your fault Mr Wagner. Perhaps it is the fault of incompetent staff at this store. They could have positioned the product closer to a picture of it in use! YES! You are forgiven Mr Wagner, but don’t you think you could have improved your product by speaking to me about the products purpose like you did about its operating procedure?
“Look around you Justin,” the Trivet speaks, “Am I the only thing in this store that you didn’t understand at first? Am I not the same as that god awful Juicy Salif? Or the Banana Peel Door stopper?”
Perhaps you’re right Trivet. Perhaps you are part of a wider genre, a genre that speaks a different language, a new language. One that products like you attempt to teach us however frustrated we get. Are you trying to tell me that you believe you could be the way of the future? We could do away with our cork and laminated foam coasters and all have Propeller Trivets?
“Perhaps not all…” it replies after a long silence, “look at my price Justin, do you think all people can afford me? Or for that matter deserve me? If you, a person with a design background took this long to interpret me, how can someone not used to my kind ever accept or be deserving of me in their household?”
I look at the product, now with a slight understanding of where it was coming from. Its price dictated who bought it. Its form did the same. This was reverse discrimination. There’s no restrictions placed on who can buy the Propeller Trivet other than if you can afford it. But if you buy it without understanding it what is the point?
The Propeller Trivet sits there in all its glory finally content that it has got through to me. But I am not yet appeased.
What do you offer me that my cork coaster at home does not already offer? Do you hold more? Do you protect more? Why am I paying so much more for your services other than to line the pockets of those who produced you?
My cork coaster at home comes from a long line of ancestors all derived from the loping of cork trees in exotic countries. Sure this is destructive to that particular ecosystem, and sure the people who harvest the cork may be undergoing harsh and deadly conditions for minimal pay but in today’s society it seems acceptable and justified by a lower cost of the end product. Perhaps you can better this Propeller Trivet and maybe that is why I may be willing to part with my money for you.
“As you hold me you can tell I am made from silicone. that means that my origins lie among the coastal regions of countries such as your own Australia. I am dredged and large amounts of sand are displaced to achieve my basic elements, so that ecosystem, much like your cork coaster’s ecosystem is adversely affected.
Where large numbers of your cork coasters are able to be punched out of sheets of cork, I am pressure moulded, as you can tell by the material I am made of, the conditions I must withstand and the form I have taken. I also have a pin sticking through the middle of me which some one had to put there in an assembly stage.
Why are you paying more for me? Because I am more expensive to make.
What are you getting from me in return? I will do the same job as you cork coaster, but I can withstand up to 500ºC and I am water and chemical proof so you can put me in you dishwasher. Therefore I will last longer than your el cheapo cork coaster at home!”
But the Propeller Trivet has more parts and the addition of moving parts. This means a greater chance of part failure and product failure in general!
Furthermore, its extra parts counter the theory of designing toward ideality! Where Genrich Altshuller, theoriser of TRIZ would have me design toward pure functionality, you suggest otherwise! TRIZ and Ideality in particular requires me to reduce parts, reduce weight, reduce labour! You do nothing but increase!
The Propeller Trivet sits silent in my hand.
No that is not enough Propeller Trivet you still have not offered me enough for my money. What else have you got? Do you store better than my easily stackable cork coasters?
“Ah hah! I can better that. My closed long slender form, which I saw you salivating over earlier, allows for a new style of storage. Remember that new language I speak? Well imagine me talking to you like your forks, knives and spoons talk to you. I can be stored along side these essential eating utensils and over time you will come to except ME as an essential eating utensil! You will grab your cutlery and I will be part of this elite group!”
I find this very interesting, and I begin to be further attracted to the intrigue of the Propeller Trivet.
This does not go unnoticed and it pipes up again, “Have you ever cooked on a fire? Or seen a movie where they’re cooking on a fire? Is this not what cooking and food is about? That after millennia of technological and human advancement you still cook in essentially the same way.
Now look at the picture on my display box of the pot sitting upon me. Does this stir you?
Mr Wagner has created me so that when you eat, you see a link between society today, and society in the past! Not just because Jan Michl has told you I am only a redesign of the existing coaster but because I reference your earliest ancestors. Because your kind has always needed to eat!”
I am taken aback. This product is talking to me from a very post modern frame of mind and it is beginning to change my point of view.
Meanwhile the store is beginning to clearout. I check my watch to find that closing time is upon us and my conversation with the Propeller Trivet will soon be at an end…
Unless I buy it.
The Propeller Trivet notices this as well and makes its closing statement. “Justin, we’ve been communicating all this time and I’ve shown you all my cards.
I’ve taught you a new language that you knew nothing of earlier. A language which only people like you can understand. A language that puts you in a small and unique group of people. This could have massive social implications for you!
You know what little I offer environmentally is rooted in my longevity. A fact that you have found fault in theorising my part numbers constitute increased risk of failure as well as pulling me further away from so called Ideality.
But you have also found out my core value lies in my aesthetics. I am far more attractive than your cork coaster could ever be and I go from being a tool you use to a symbol of your humanity. A symbol of the past in a form of the future.
Justin when it comes down to it, there is nothing more I can say or do than to ask you whether you like me?”
Indeed the Propeller Trivet provides a compelling argument tinged with faults but shining in many other aspects. As often is the case where one is faced with seemingly equal arguments from each side it may come down to an external influence.
“Not on my salary…” I say under my breath as I make my way out through the now half closed roller door.
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References
Thanks to:
Pics of the artwork... Thanks mariane...
Open door of wardrobe
Inside the wardrobe
Raeda Saadeh in Performance piece - Basket Head (2003)
Time is geting away so I guess it be best if i start posting my stuff up... seeing as which I have joined the Aussie boycott of the World Cup.... kinda... well I don't watch as much.... which is something!
After recieving and reviewing the comments from Mad and Janina I was quite happy and ready to continue with the next part of the task.
Man can we declare war on every ref that Australia has had in the World Cup?!
From Familiar to Unfamiliar – The Propeller Trivet
To make the familiar unfamiliar is a peculiar phrase to say aloud as it seemingly emits a paradoxical tone due to its repetitious nature. Yet when examined closely, making the familiar unfamiliar and vice versa, holds amazing resonance with the field of design.
product invites the user’s exploration via the visual cue of the central pivot and textured surfaces that encourage tactile interaction. The “Balance” Wagner seeks can be seen in the product’s functional aspects. While encouraging the curiosity and interaction of the user, the product also has sound credentials as a stationery ornament when in use. Its contemporary form is balanced by an aesthetic with visual links back to cooking on primitive wood fuelled fire. Furthermore the Trivet is somewhat multifunctional in that its folded state allows storage much like traditional pieces of cutlery. Once again, this references the transition between the familiar and the unfamiliar as the Propeller Trivet is integrated with the cutlery as opposed to being a supplementary product.
With such a simple and successful design, one can automatically pose the argument - does the coaster really need redesigning? Wagner’s version of the coaster, the Propeller Trivet certainly succeeds in being an intriguing piece of design both visually and functionally. However it does not address many of the issues of ideality. Clearly, Wagner has attempted to address the issue of occupying no space, and though successful in this, does not really offer any real improvement on the storage capabilities of the traditional coaster.
y provides more to the consumer in terms of aesthetics. As pointed out earlier, when in use, the Trivet creates the attractive visual effect of cooking on a fire and perhaps therein lies the justification of the design. In a Post modern society where what is old is new and indeed what is designed is actually redesigned, Wagner has attempted to create a product that clearly reflects societies and activities of the past while maintaining a focus on designing an aesthetic more relevant to the present and the future. Whether this aesthetic impact justifies the large difference in price is a matter which may be decided purely on whether the consumer's financial standings.References
http://www.oresund-design.org/
Jan Michl's On Seeing Design as Redesign copy attained from first year course reader and http://www.designaddict.com/essais/michl.html
Information on TRIZ and IFR attainded from 3rd year lecture notes Industrial Design - Product Technology
Ole Ole Ole Ole.... Aussie Aussie...
I don't know what to make of the "tastes task"... was its purpose to show that you can type cast people just by asking core questions? And as such we can tailor designs to be perfect for masses as opposed to the individual?
Or was it meant to point out the opposite? That everyone is different and that we should keep this in mind when we're designing?
I don't know... But in looking at the answers I received for my unanswered questions, I would definitely cast my vote for the latter.
Then again, I didn't need to complete/participate in this task to realise that I am a complicated character. Nor did I need to participate to realise that everyone is different and EVERYONE's identity is somewhat convoluted no matter how simple and straight forward they claim to be.
So really, what has this task achieved? Is it merely quantifying what I have been told since pre-school? A means by which we can definitively say that I am not easy to be read and I am different to MB or KB or GW?
Or am I reading too deeply into this and simply mistaken what is merely a dumbed down "anti-social" (in that I'm couped up in my room instead of out talking to these people) way for me to meet and get to know the other people in this course...?
Man I can ramble...
OK so the comments I've got!
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gw said... Hey JL, Im gonna pick the easiest one and try to answer Q.13 as I think u might. Starting with the obvious, you're an outdoorsy type so its likely you'd meet friends at sport. You're also a Rock music fan so possibly a pub/club type, but you also like art galleries, libraries and talking politics so im gonna guess the cafe sort too...?
Hi gw!
If you were an avid player of First Person Shooter (FPS) games or even an interenet chatter, you would knoe that your initials are actually net shorthand for GOOD WORK...
So good work with your guess...(boo! hiss! Go the crowd) You're right without being totally right! My answer to that question would probably have been ALL OF THE ABOVE... but my preference would probably be "at home". I am pretty versatile in my interests and passions... But I am fundamentally lazy... so if i can get away with just chilling at peoples places I'm fine with that!
Essentially if I have a friend that can stand me long enough to want to "meet me" then I'm happy to do whatever!
Thanks GW
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janina said... Hey Justin,How funny was your comment on my page – a very refreshing wake up! You were pretty on the money with your answers, though I must add that I’m a bit of a greeny so I think the government should be putting more funding into the environment!In response to your question about where you might like to travel, I’m gonna guess Singapore of course (because its your home country) but also maybe America. Not quiet sure what the reasoning is here, but perhaps its your love of rock and American entertainment. Your active lifestyle makes me think you’re the type of guy that would be keen for the bright lights and late nights of a big urban city (at least for a holiday)…maybe? Catch ya in classJanina
Hi Janina!
Thanks for writing in, your on going support of this seemingly insignificant website (though still in the "public arena!!") is both heart warming and inspiring.
It's good to 'hear' that my hours of intensively stalking you have paid off and that my comments on you BLOG were "on the money"!
Your assumption that I would like to visit America is somewhat correct in that I would like to visit "BUSH"- LAND along with every other country in the world! So should this have been an exam you would have just scored your self some points baby! I guess I'd like to travel because I'm always wondering whether people in other countries live like me... whether there's a bloke like me in Russia or America or Nigeria... Whether people can flourish in countries other than Australia.... (which I know is narrow minded cos people are suffering and living in poverty in Australia but bare with me...)
So i guess there in lies part of my character... I'm self centred enough to think about travelling the world for the purpose of discovering whether anyone else is like me?
I make myself sick...
Thanks Janina!
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Robby said... Hi JL,The OC is awesome man...!!! But, back to the question... I guess the aswer for number 11 would be Sport. As you said that you love all kind of sport.
Hi Robby!
Props for loving the OC and double props for keeping your comment short cos I as you may or may not have noticed, fail to do this...
My political standing is vague even to myself... Not because I like sitting on the preverbial fence but because I don't even know where these parties stand anymore... John Howard and his Liberals claim to be conservatives and as such by nature should aim at being exactly that - conservative, yet the changes to the consitution and the way Australia operates as a nation since they came into power is by no means conservative and when looked at as a whole is almost radical... has Howard run so far right.... that he's now on the left?
OK OK so no worries, we'll vote him out at the next election... BUT IN FAVOUR OF WHO? Labour is a frikin mess! Beazley - Creen - Latham - Beazley... a record like this over the past 4 years does little to instill confidence in me let along the nation!
HAHA ANYWAY! - I do agree that sport is intergral to being Australian, if not through participation and observation than through the mere saturation of our media with it. YOU CAN'T ESCAPE... So it is intrinsic in Australian Identity - like it or not. The world knows us to be sports freaks and should funding be cut... our nations impact on the world would be diminished. Having said this, I am not blinded by my love of sport to the degree that I think it should be the be all and end all of government funding. Obviously there are greater issues at hand - poverty, racism, natural disasters just to name a few of the recent, that need to be tended to, to a far greater degree than sport. Thus my view is that funding to sport should be sustained as opposed to cut or overly increased!
Thanks Robby!
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DesCritTessaKB said...
13.Where do you tend to meet your friends: at each other’s homes, shopping centres, pubs or clubs, cafes and restaurants, parks or exercising?My guess is that you would prob. meet your friends at all of these places except the shopping centre (unless you girl friend made you, and if this is the case, i feel your pain) cause you like sports and are at uni which means that alcohol and clubs are definitely in the picture, especially cause you play the guitar.cheers Krys.
G'day DesCritTessaKB
I've kind of already answered this question in answering GW but I feel I must confess to you and others that one of my biggest passions is Shopping...
And its not your typical male I love shopping ---- at Bunnings....
this is a love I have for the Big Malls of the world... mostly fashion based if anything but I could live in a Shopping centre if given the opportunity!
Other than that... Good picks on alcohol and clubs being a big part of uni!
_______________________
As you can see, everyone's kinda there but not really at all is that just me being me? Am I the only complicated soul on earth?!
Woe is my lonely existence... Woe...
I think what I'll take away from today is exactly how much IPODS SUCK!
Bleurgh,
1. Favourite Television Show in the last 2 years. How many hours television do you watch a week?